Strategic Visual Communications
Laura Ann Bell
Brand Strategist & Designer
I'm Laura Bell — brand strategist, designer, and the person Bermuda's leading organisations call when the stakes are high and the work needs to be right. With three decades of experience across publishing, tourism, retail and international business, I know how to translate complex ideas into communications that land.
This is some of that work.
Core Services
Brand Strategy & Identity
I work with organisations to define how they're positioned, how they sound, and how they look -- from brand audits and messaging frameworks through to full visual identity systems and brand governance documentation.
Corporate Communications Design
Annual reports, regulatory communications, investor-facing brochures, and company profiles designed to the standard that the professional services sector demands.
Executive & Board-Level Presentations
Board packs, investor pitch decks, RFP responses, and speaker presentations. The work that represents an organisation at its highest levels.
Conference & Event Materials
Exhibition design, sponsorship assets, event signage, delegate materials, and branded environments for corporate events and conferences.
Thought Leadership & Content Design
Whitepapers, research reports, data visualisation, and infographics that give complex ideas the visual clarity they deserve.
Marketing & Campaign Creative
Print and digital advertising, email marketing, social media assets, and photography art direction built around strategy, not just aesthetics.
Employer Brand & Recruitment
Internal communications and onboarding materials for organisations building and retaining talent in Bermuda's competitive market.
Clients
I'm honoured to work with some of Bermuda's biggest and best brands.
Bermuda Tourism Authority
Graphic Design | Special Projects | Brochures | Flyers | Social Media | Banners & Signs | Course Manuals | Logo Designs
Bermuda Business Development Agency
End of Year Reports | Special Event Graphics | Board and Presentation Decks | Brochures | Social Media | Email Marketing | Digital Ads & Graphics
Marks & Spencer Bermuda
Graphic Design | Email Marketing | Signage | Digital Campaigns | Website Design & Development
"Laura has been a trusted creative partner of the Bermuda Tourism Authority since 2015, and the confidence we place in her is hard-won. Across a significant body of work, spanning course materials, training manuals, promotional campaigns and everything in between, she has consistently delivered to the highest standard with minimal back-and-forth. What distinguishes her is the rare combination of design excellence and editorial precision: she doesn't just make things look right, she makes sure they read right, too.
Her contribution to our AnchorBDA project was especially meaningful. She listened deeply, understood exactly what we were trying to achieve, and transformed valuable content into a visual experience that truly resonated. Her openness to feedback and her ability to translate intent into design gave the final product a genuine wow factor. She brought the project to life.
Laura is not simply a designer you hire for a project. She is a strategic partner you come back to, again and again, because she makes your work look better and your life easier."
– Davida O'Brien, Director of Social Inclusion & Stakeholder Engagement, Bermuda Tourism Authority
Also Proud to Work With
"Laura was extremely quick at grasping our brand and its guidelines when she rebranded a suite of internal materials, including strategy documents and board-level presentations. I was impressed by her fast turnaround times and genuine responsiveness while working seamlessly across time zones between Switzerland and Bermuda. She was always available to talk through the brief and navigate rounds of edits with patience and precision, and kept the quality levels up to expectations. I would recommend her without hesitation to any organisation looking for a creative partner who can equally help you think through your content and deliver on your brief."
— Cyril Racchetta, Communications Manager, MS Reinsurance
Collaborations
I believe in the power of collaboration for delivering excellence for two sectors I'm personally passionate about helping: founders looking to build their personal brands and non-profits who want to create impactful reporting systems.
Two Four One
Vicki Abraham and I co-founded Two Four One as a marketing and branding agency in 2019. Today we work online between Bermuda and Brisbane, Australia, delivering personal branding masterclasses, a founding circle membership, corporate training and strategic marketing and branding for our clients. Together we also co-host Resilient Entrepreneurs podcast.
DesignLABxKA
Kristen Augustus of KA Consulting and I have worked together over the past few years with the Bermuda Ombudsman. In 2025, we began DesignLABxKA to create impactful annual and special reports for the non-profit sector. Kristen brings her vast experience with building reporting systems and I develop the strategic design to create reports that go far beyond compliance.
Contact us at designlabxka@gmail.com
About me
1998 - Graduated Summa Cum Laude from Jacksonville University with a BFA in Visual Communication & the Fine Arts Student of the Year Award
1998 - 2005 - Graphic designer turned Arts & Lifestyle Editor for The Bermuda Sun newspaper
2005 - 2012 - Creative director, editor & writer for the Bermudian Publishing Company
2012 - present - Owner, DesignLAB - offering strategic branding and graphic design services
2019 - present - Co-founder of Two Four One
2021 - Nominee for Female Entrepreneurship Awards by BEDC & WOMB Bermuda
2022 - present - Co-host of Resilient Entrepreneurs podcast - promoting personal branding and thought-leadership
2023 - Winner of Best PR Firm from The Bermudian magazine's Product & Service Awards
2024 - Guest presented to Cornell University master's degree class on Multi-channel Marketing
